Open Finance in the UAE: A New Era for Insurers and the Power of Scalable Integrators

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What is Open Finance for Insurance in the UAE? 

The UAE’s insurance sector is undergoing a dramatic transformation, driven by the Central Bank of the UAE (CBUAE). The new Open Finance Framework now mandates insurers to securely expose policy-related data with consent from the customers. As digitalization reshapes financial services, open finance is set to unlock new opportunities for insurers – provided they can meet regulatory demands and leverage scalable integration solutions.

This regulation is more than a compliance mandate — it’s a strategic opportunity for insurers to modernize distribution, digitize services, and engage new customer segments through secure, API-enabled connectivity. At the core of this transition lies the role of CBUAE-licensed Open Finance Integrators (OFIs) and Third-Party Providers (TPPs) who serve as critical enablers for regulated insurers. 

Lines of Business in Current Scope (As of June 2025)

The Open Finance framework currently applies to the following insurance segments

  • Life Insurance 
  • Health Insurance
  • Motor Insurance
  • Travel Insurance
  • Home & Renters Insurance
  • Employment Insurance 

The Regulatory Landscape CBUAE’s Open Finance Framework 

The CBUAE’s Open Finance Regulation, effective from April 2024, establishes a comprehensive framework for the licensing, supervision, and operation of open finance in the UAE. This framework is not limited to banking; it explicitly covers insurance companies and brokers, mandating their participation in the open finance ecosystem. 

Key Regulatory Requirements

Mandatory Participation

All licensed insurers and brokers must securely expose regulated insurance data via APIs – including policy data, quote initiation, and payment instructions subject to user consent and regulatory guidelines.

Phased Implementation

The rollout begins with insurance companies on a tier-based plan (including foreign branches), with additional entities to be onboard in subsequent phases.

Governance and Risk Controls

Participants must meet stringent governance, control, capital, and insurance requirements, including holding professional indemnity insurance.

Customer Consent and Security

Data sharing and transaction initiation require explicit user consent and robust security measures.

Direct Payments and Transparency

New rules now require direct payments to insurers and faster, more transparent claim settlements, bypassing brokers for premium collection and settlements.

Compliance based Technology Imperative

Participation in the Open Finance Framework is mandatory for all UAE insurers with respect to the Products and Services within its scope. This means your insurance company must ensure their systems can meet Open Finance obligations, including:

Regulated APIs

Insurers need to expose certain customer data via secure, consented APIs and provide response to Quote requests as per CBUAE specifications.

Consent Management

Capturing, storing, and managing granular customer consent becomes mission-critical.

Audit and Traceability

Full visibility into who accessed what, when, and how is essential for trust and compliance.

TPP Onboarding

Integrating with licensed Third-Party Providers (TPPs) without introducing security or governance risks.

A phased implementation approach gives you time to prepare, but early movers will gain significant competitive advantages.

The Open Finance Model What It Means for Insurers

Under the Open Finance Regulation, insurance companies are mandated to enable secure, consent-based sharing of customer data and services for financial products across platforms via APIs. This mandatory participation represents both a compliance obligation and a competitive opportunity. For insurers, this means:

Seamless Integration

Insurers must integrate their systems with the open finance API hub, allowing third-party providers such as fintech and aggregators to access policy, claims, and payment data (with customer consent).

Enhanced Customer Experience

Customers gain more control and visibility over their insurance products, can compare offerings, and initiate quote-based purchases and payments digitally and instantly.

Innovation and Competition

Open access encourages the development of new, customer-centric insurance products and services, driving innovation and market competition

Opportunities beyond normal Channels

By providing Quotes on demand via the API Hub, enabled through the TPPs, the Insurers (LFIs) are exposed to a plethora of opportunities to tap potential customer bases across service providers.

Tap Opportunities Beyond Compliance – An Insurer Launch Pad!

Open Finance Framework has ushered in an era of radical digital transformation for insurers. While the primary directive is compliance, forward-looking insurers can leverage Open Finance to drive growth, embed their services across new digital ecosystems, and build trust in a data-driven economy. 

By embracing partnerships with Third-Party Providers (TPPs) and Open Finance Integrators (OFIs), insurers can fundamentally transform how their products are distributed, consumed, and serviced.

01

Expand Market Reach

CBUAE’s open API architecture allows insurers to connect with a wide range of digital partners—banks, e-Wallets, HR systems, health-techs, lifestyle platforms, and travel portals—exposing their insurance products beyond traditional distribution. This creates access to new customer segments, especially millennials and Gen Z users who expect embedded digital experiences. For expanding services, Insurers can

  • Define micro and modular product variants (e.g., daily travel insurance, usage-based motor).  
  • Partner with digital-first TPPs via the OFI gateway for compliant API integration.  
  • Establish channel attribution and API usage analytics to track digital distribution ROI.  
02

Offer Embedded Insurance  

Embedded insurance allows customers to buy coverage at the point of relevance—within a travel booking, during a ride-hailing app transaction, or while completing a digital health checkup. The insurer’s offering can become part of a native digital experience, driving both relevance and conversions with steps:  

  • Identify potential contextual integration points (e.g., employer apps, logistics platforms).  
  • Offer ‘Quote & Bind’ APIs integrated directly into partner checkout flows.  
  • Establish billing and reconciliation flows that align with CBUAE’s direct insurance policy.  
03

Foster Digital Trust 

Trust is a strategic asset in the Open Finance economy. Insurers that empower customers with consent visibility and data transparency will earn long-term loyalty through steps like: 

  • Build a consent dashboard for users to view, modify, or revoke API data sharing rights.
  • Implement real-time alerts when data is accessed or shared.
  • Display certifications and compliance labels (e.g., ‘CBUAE-OFI Secured’) for transparency.
04

Enable Real-Time Sales & Service

Insurers can now digitize their full lifecycle—from quote to claim—through Open Finance APIs. This reduces turnaround time, increases customer satisfaction, and unlocks service automation across channels. Key actions to achieve this: 

  • Expose APIs for real-time quote generation, policy issuance, FNOL (First Notice of Loss), and claim updates.
  • Enable access to APIs for authorized TPPs to service policyholders on behalf of insurers (where permitted).
  • Track and report API latency, error rates, and transaction logs to ensure reliability.

Enable Real-Time Sales & Service

Insurers can now digitize their full lifecycle—from quote to claim—through Open Finance APIs. This reduces turnaround time, increases customer satisfaction, and unlocks service automation across channels. Key actions to achieve this: 

  • Expose APIs for real-time quote generation, policy issuance, FNOL (First Notice of Loss), and claim updates.
  • Enable access to APIs for authorized TPPs to service policyholders on behalf of insurers (where permitted).
  • Track and report API latency, error rates, and transaction logs to ensure reliability.

The Role of Scalable Integrators as Enablers

The technical complexity of UAE’s Open Finance Framework demands expertise that goes beyond traditional insurance IT capabilities. Here’s why partnering with a specialized integrator is crucial. A scalable integrator – such as a plug and play middleware platform acts as a bridge between insurers, third-party providers, and the open finance infrastructure with zero disruption to the existing insurance core system. Their benefits include:

Rapid Compliance

Integrators offer modular, plug-and-play solutions that help insurers quickly meet regulatory requirements for API connectivity, data security, and consent management.

Operational Efficiency

By centralizing integration, insurers avoid costly and complex in-house development, freeing resources for product innovation and customer service.

Revenue Generation

Integrators enable insurers to offer their products on new digital channels, reach untapped customer segments, and create embedded insurance offerings within partner ecosystems generating new revenue streams.

Customer-Centric Solutions

With real-time data access and transaction capabilities, insurers can deliver personalized products, faster claims, and seamless digital experiences, boosting customer satisfaction and retention.

Conclusion

The UAE’s Open Finance Regulation is a catalyst for growth and innovation in the UAE insurance sector. Companies that view this as a strategic opportunity rather than a compliance burden will emerge as market leaders.

Partnering with a proven, CBUAE-certified OFI Integrator such as NSure OFI empowers insurers to:

  • Ensure compliance without complexity
  • Access new revenue streams via embedded and contextual insurance
  • Deliver superior digital experiences to their customers
  • Future-proof their technology investments

By embracing scalable integrators like NSure OFI – insurers not only ensure compliance but also unlock new ways to serve customers and drive revenue in a rapidly evolving digital landscape. With the right integration partner, your insurance company can turn regulatory compliance into competitive advantage, creating new revenue streams while delivering superior customer experiences.

Author
Jaffer Sadique - KGiSL Technologies

Jaffer Sadique

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